DANI SWANEPOEL
Growth Finance
Growth Finance provides businesses with access to short-term funding through invoice financing.
They give hope and empower entrepreneurs and their families to grow, thrive and have a positive impact.
SCOPE OF WORK
Creative direction, brand identity, visual design, social media design
MY ROLE
The goal for the brand identity was to be modern and fun however not too playful and to stand out from the generic blue corporate logos already found in the finance space. We also wanted to represent their core values: simplicity, trust, positivity and passion.
