Cellier Wine Tanks
Cellier Wine Tanks is a small father and son run business. They manufacture concrete wine tanks. Their mission is to produce premium wine tanks that stand out from the rest. The result? Wine tanks that are unique in construction, discerning in functionality and unparallelled in beauty.
SCOPE OF WORK
Brand strategy, brand identity, website design, webflow development
MY ROLE
The goal was to create a brand and visual identity that matched their tanks - sexy, modern and stood out from the competition.
We wanted to create a unique mark that the brand can be recognised with and this one is packed with meaning. Cellier is a family name with rich history dating back to the French Huguenots who settled in Cape Town. The meaning of the name translates to a place of storage otherwise known as a cellar. The icon incorporates a cellar door representing the name and the fleur de lis which is part of the family crest. The result is an icon which represents both the family and wine aspect of the brand.
